Home
How it works
Who it is for
What you get
Results
Book a call
LEGAL
Privacy Policy
Last updated: 26 October 2026
1. About this policy
This Privacy Policy explains how we collect, use, share and protect personal information when you visit this website, book a call with us, or use our services. In this policy, “we”, “us” and “our” mean the operator of this website, and “you” means the person visiting the website or dealing with us. We are the controller of the personal information described here. Our address is 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.
2. Information we collect
We collect only what we need to run this website and our services: • Information you give us: your name, business email address, phone number, company name, job title and any details you share when you book a call, send us a message or take part in a call. • Information about your business: your offer, target market, existing sales activity and other material you share so we can scope or deliver our services. • Communications: records of emails, messages and calls between you and us, including notes and recordings made with your knowledge. • Payment and contract information: billing details and the terms agreed with you, where you become a client. • Basic technical data: standard server logs such as IP address, browser type and the pages requested, which our hosting providers generate automatically so the site can be delivered and kept secure.
3. No tracking
We do not use analytics, advertising, retargeting or social media tracking cookies or similar technologies on this website. We do not build advertising profiles about visitors and we do not sell personal information. If this changes, we will update this policy and ask for your consent first where the law requires it.
4. How we use your information
We use personal information to: • respond to your enquiries and arrange and hold calls; • prepare proposals, agree terms and deliver our services; • take payments and keep financial records; • provide support, training and account management to clients; • keep our website, systems and services secure and working properly; • send you service messages, and, where permitted, relevant information about our services to business contacts; • meet our legal and regulatory obligations and protect our legal rights.
5. Our legal bases
Under UK data protection law we rely on the following bases: • Contract: where we need your information to take steps at your request before a contract, or to perform a contract with you. • Legitimate interests: for running and improving our business, keeping our systems secure, and contacting business professionals about services relevant to their role. We balance these interests against your rights and you can object at any time. • Consent: where you have asked to receive something from us or agreed to a specific use. You can withdraw consent at any time. • Legal obligation: where we must keep records or share information to comply with the law.
6. Contacting businesses
Where we contact business professionals about our services, we do so in a business context, based on legitimate interests and in line with the applicable rules on electronic marketing. Every such message includes a simple way to opt out, and we will stop contacting you promptly if you ask.
7. Who we share information with
We do not sell personal information. We share it only with: • service providers that help us run our business, such as hosting, email, scheduling, communications, payment and document tools, who may only use it on our instructions; • professional advisers such as accountants and lawyers, under duties of confidentiality; • authorities or other parties where the law requires it or to protect rights, safety and security; • a successor, if our business is restructured or sold, who must continue to protect your information under this policy.
8. International transfers
Some of our providers may process information outside the United Kingdom. Where that happens, we use appropriate safeguards required by law, such as adequacy regulations or approved standard contractual clauses.
9. How long we keep information
We keep personal information only as long as needed for the purposes above. As a general guide: enquiry and call records for up to 24 months after the last contact; client records for the life of the engagement and up to 6 years afterwards for legal and tax purposes; server logs for a short rolling period. We then delete or anonymise the information.
10. Your rights
You have the right to access the personal information we hold about you; to have inaccurate information corrected; to ask us to erase it; to restrict or object to certain processing, including direct marketing; to receive your information in a portable format; and to withdraw consent. To use any of these rights, write to us at the address below. We may need to verify your identity first and will reply within one month. If you are unhappy with how we handle your information, you can complain to the Information Commissioner’s Office (ico.org.uk). We would appreciate the chance to resolve your concern first.
11. Security
We use reasonable technical and organisational measures to protect personal information, including access controls and encrypted connections. No system is completely secure, so please take care when sending sensitive information.
12. Cookies
This website uses only strictly necessary technologies needed to deliver the page you request. We do not set analytics or advertising cookies, so no cookie consent banner is shown.
13. Third-party links and booking
Our call buttons take you to a third-party scheduling service. When you use it, that provider handles your details under its own privacy terms, so please read them. This website may also link to other websites that we do not control and are not responsible for.
14. Children
Our website and services are directed at businesses and are not intended for anyone under 18. We do not knowingly collect information from children.
15. Changes to this policy
We may update this policy from time to time. The latest version will always be available on this website with the date it was last updated.
16. Contact us
For any question about this policy or your personal information, write to us at: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.
YOUR NEXT CASE STUDY
Start filling your pipeline with targeted cold outreach today
Book a call and see how improved messaging, AI and your own infrastructure add up to a predictable pipeline, with no ad spend and no waiting on SEO.
Book a call
outbound
formerly
71-75 Shelton Street, Covent Garden, London WC2H 9JQ, UK
Terms & Conditions
Privacy Policy
Disclaimer
Support